

Why most service businesses struggle to grow without automation
How to build simple backend systems that save hours every week
Strategies to streamline client acquisition, retention, and follow-up
The step-by-step framework to create a consistent, scalable business model
How to increase your organic visibility and attract clients ready to buy
Tools and automation hacks that don’t require tech expertise
Leads don’t fall through the cracks
Follow-up happens consistently without extra effort
The right clients find and book you naturally
You build trust before the first appointment
Your business can scale calmly and sustainably
This insight is drawn directly from the frameworks emphasizing system over hustle, as well as marketing best practices showing that predictable, intentional processes outperform random chance.
In short: building the right systems protects your time, increases revenue stability, and frees you to focus on delivering excellent service.
ABOUT
Kathryn Bobb is a seasoned lash artist, esthetician, podcast host, CEO, consultant, speaker, and business strategist with over 12 years of hands-on experience across the beauty and health and wellness industries.
She’s worked in chain stores, medical spas, solo home-based businesses, mobile models, and rebuilt her business multiple times, including starting again in a new city during the COVID pandemic, without paid advertising.
Kathryn teaches from experience, not theory.
She understands what it’s like when everything depends on you, and how important it is to build something that actually supports your life.
Lash Artist, Educator, Esthetician, Podcast, Host, CEO, Speaker, Consultant & Business Strategist

